Today we feature a designer duo, whose label (INNA) will make their first appearance at
Arts & Fashion Week (April 24-28). They've already launched their latest
S/S 2012 collection, which is now available online. Read our previous feature with Emily Wooudenberg,
here.
INNA
Runway: April 25th (CITYscapes)

*Promo image, not to be used without permission
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Ukamaku: This will mark your first appearance at FAT, what are your thoughts?
INNA: We are very excited to be able to participate in such an established Toronto event for the first time. it's great to be involved, not just in a fashion show, but as part of a collective of artists, photographers, and film makers.
U: Will FAT be your first runway show?
I: We have done a couple of smaller runway shows, including the recent Feed The Children fundraiser put on by Raise The Rhythm, but this is our first official show where we unveil a completely new line, along with some current favourites.
U: Without giving away too much, what can we expect to see at FAT?
I: We don't want to reveal too much, but you can expect to see our minimalist, signature style, done with luxury fabrics to add a high-end aesthetic. There is even a surprise in store we’ve been working on just for FAT, but that’s all we will reveal for now.
U: This year’s theme is fashionSCAPES, which mirrors the notion of landscapes, with four distinct sub-groups (land, city, body, and future). How does your collection reflect CITY?
I: Our new collection reflects the City environment, where downtown chic combines with an urban cool to create an accessible, yet definitively edgy collection. We believe it reflects Toronto in particular, where life is fast paced, and standing out is of great importance in our busy metropolis.
*Promo image, not to be used without permission
U: As a mother and son duo, how does the creative process come about between the two of you?
I: We come from the same school of thought, and a love of high-end fashion. However, we approach the subject from two different angles. We believe this dynamic allows us more insight in creating our pieces, where generational, gender, and social differences fuse together into a common vision. It’s interesting because we see the same end product, but with some differences in opinion, we are actually able to approach it from all possible angles, and this we believe allows for greater creativity.
U: What’s the inspiration behind the new collection?
I: With this collection, we were mostly inspired by Australian aboriginal art, and their use of colours to create various city and landscapes. Our love of the country and it's vibrant culture inspired us to utilise various earthy colours behind many aboriginal pieces, as well as utilising patterns used by the artists.
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Tickets and passes can be purchased online at http://fashionarttoronto.ca/

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